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19 September 2017

Signs of World Cup

Signs of World Cup

Signs of World Cup

FIFA introduced the official emblem through a countdown from Russia’s International Space Station and a projection mapping show on the Bolshoi Theatre in Moscow. The logo has been designed by Lisbon-based Brandia Central.

The shape of the Official Emblem of Russia 2018 takes on the universally recognisable outline of the World Cup Trophy, while the bold use of red, gold, black and blue in the emblem’s colour palette was inspired by centuries-old techniques seen in world-renowned Russian art dating back to the earliest icon paintings.

The magic ball at the top of the emblem puts the world’s love of football into the spotlight. And the components of the emblem taken together blend unique attributes of the World Cup and of Russia as host nation. It unites magic and dreams, as the competition will do for millions of fans in 2018.

The Official Mascot for the 2018 FIFA World Cup Russia

The Official Mascot for the 2018 FIFA World Cup Russia™ is Zabivaka™

That’s a cute and charming wolf which has been chosen by the Russian public as the Official Mascot for the 2018 FIFA World Cup Russia™. The name means “the one who scores” in Russian.

The wolf is developed by student designer Ekaterina Bocharova. More than one million votes were cast on FIFA.com. The mascot received 53 per cent of the votes, followed by the tiger and the cat. 

About Zabivaka

He probably is the youngest player in the squad, but there is no anyone faster, bolder or more skilful with a football.

Key characteristics:

•    He is charming, confident and social.

•    He has always dreamt of becoming a football star. His favourite sporting pastime is playing football. He is a fair player, values his team members and respects his opponents, and he plays with skill and purpose.

•    He is always fun to be around – as the joker in the pack, he knows how to make others laugh.

•    He has taken to wearing cool sports glasses when he’s in action; he believes they give him special targeting powers on the pitch. And he loves to pose for photos!

by Nadezhda Kovaleva , 2nd year student
Togliatti Academy of Management

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