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10 October 2016

The Russians are exchanging the old cars for the LADA Vesta

The Russians are exchanging the old cars for the LADA Vesta

It is known that more than a half of LADA Vesta cars are sold as “trade-in”.

More than 55% of LADA Vesta cars are bought according to “trade-in” scheme, retailers give new car as part of payment for buyer’s old automobile.

"This indirectly confirms that the LADA has confidently entered a new segment of the market", - commented on the information at AVTOVAZ plant. But it isn’t reported what used cars are mainly changed to the new LADA.

As you know, this spring AVTOVAZ has launched an advertising campaign of LADA Vesta and XRAY, designed to promote “trade-in” service. The campaign slogan was "Come back to Russian cars".

In Russia there is recycling program, offering discounts to buyers of new cars. Now discount on LADA Vesta car regarding this offer is 20 000 rubles.

by Ekaterina Buchneva, 2nd year student
Togliatti Academy of Management

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