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8 February 2015

Datsun opened the first motor show in Togliatti

Datsun opened the first motor show in Togliatti

Datsun brand belonging to the Japanese company Nissan opened the first motor show in Togliatti. As "Avtostat" reports, the new showroom Datsun opened on January 21 on Zastavnoy Street, next to Nissan dealer center. In the center of the building the circular rack is located for work with clients, urged to symbolize, by recognition of the head of Datsun in Russia Gérôme Sego, that here the client "will be put in the center of what is being done …". The full set of modern services will be provided to clients, connected with car sales, car insurance, crediting, including  the 24-hour help service on roads.

Gérôme Sego thanked the president of AVTOVAZ Bu Anderson for the  quality of the produced cars and declared: "For us Tolyatti is the strategic city. Togliatti and in general Volga region is the focal region for the  development of brand. We have sold more than 11 thousand cars during four months. Now we have about 38 dealers throughout the country. And, though the market is now unpredictable, Datsun has already managed to enter top ten most sold in December. 

We are very inspired by the Russian market. And the next months are important not only for Datsun, but also for all Alliance in Russia in general … Why did we come to Russia? We see that this market is growing, developing … And we see that the middle class is growing in the country interested in  good-quality modern models of a certain price range. And we have been already in the market for about four months. Within the next weeks we are going to begin sales of the second mi-Do model and in general we plan active development of a brand", - corporate vice-president, Head of Datsun brand, Vincent Coba reported at the opening.

by Nastya Begmova, 2nd year student
Togliatti Academy of Management

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