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11 November 2015

AVTOVAZ will change the corporate style

AVTOVAZ will change the corporate style

AVTOVAZ intends to change the visual identity of the company. Showrooms for sale will receive a new design: blue-white tone will be replaced with a gray-orange palette.

"In Russia there are a lot of brands in blue tones, including Korean and Chinese. Change of image will allow us to be separated from them and to designate the beginning of a new era in the development of our brand more accurately", the marketing and sales vice-president of AVTOVAZ Denis Petrunin declared.

The guide of the automobile giant also reported that the interior of showrooms will be changed, and  there will be only the inscription of "LADA" on a facade. Dealer centers will be led to a general view according to the European standards. Cars in an exposition of salons will settle down zonally: crossovers, sports and classical model.

"Rebranding will allow us to create more recognizable brand and to come to Europe, North Africa and to other important markets effectively. One more purpose is to separate from gray dealers who disorient the client and prevent to work with the official.

It was uninteresting to trade Lada cars earlier, but now, in crisis, our updated model range is very demanded, and dealers want to work with the brand again", – Denis Petrunin added.

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by Nataliya Rybas, 4th year student
Togliatti Academy of Management

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